Digital transformation framework and strategy is the key for modernising your company's marketing efforts, not the latest tech solutions.
“A year from now, you’ll wish you had started today.” - Karen Lamb
We will teach your team the latest best practises, hold in-house training workshops to transfer knowledge into your marketing team and implement the right processes for your company to succeed in the digital marketing landscape.
SEM (Search Engine Marketing) usually drives a bigger portion of your most profitable revenue because it can be highly targeted to commercial intent.
“If you build it, you may still need Google AdWords.” - Jennifer Mesenbrink
We will generate revenue and reduce your AdWords costs by testing, targeting search intent to highly converting landing pages, and replicating what works while removing all the keywords that only waste your budget.
SEO (Search Engine Optimisation) has become quite complex over the years and by fully optimising your on-page SEO elements, you have solid foundations for growth.
“The best marketing doesn’t feel like marketing.” - Tom Fishburne
We will always implement and adhere to the SEO best practices because we believe that chasing the algorithm or the latest fad isn’t a sustainable strategy for any business or agency.
Social Media Marketing exposes your brand to social communities by social media ads, mentions and word of mouth recommendations, generating awareness and reach to new customers.
“Content is fire. Social media is gasoline” - Jay Baer
We will analyse your customer profiles, recommend social media strategy and campaigns, monitor brand mentions to measure social media ROI and transfer knowledge into your marketing team.
email marketing was ranked as the best channel in terms of return on investment by Econsultancy. By implementing marketing automation tools your business can run complex campaigns successfully, and time efficiently, while ensure no lead falls through the cracks.
“Anticipated, personal and relevant advertising always does better than unsolicited junk.” - Seth Godin
We will segment your email lists to maximise email delivery and improve open and click-though rates. Our team will implement strategies and tools to grow your subscribers and nurture your leads into highly informed customers.
Analytics provide your marketing team with valuable insights into your website’s visitors behaviour. Having well-implemented tracking is incredibly valuable to the commercial success of your business.
“The best way to persuade people is with your ears - by Listening to them.” - Dean Rusk
We will implement the necessary tracking technology for your business; from tag management, customer segmentation, analytics to optimisation. We thrive on ensuring that all our marketing efforts are trackable and will deliver positive outcomes for you.
Google’s algorithm has incorporated more than 200 different on-page and off-site ranking factors to ensure quality search results. Backlinks are an online voting system, where each link has some influence.
“Don’t build links, build relationships.” - Rand Fishkin
Our link building strategies will earn your company high quality backlinks from reputable and trusted sources, and we will work closely with your marketing manager to ensure our work continues to be compatible with future Google algorithm updates.
Inbound and content marketing strategies that focus on solving a specific buyer personas problems create valuable content for demand generation and utilizing software like: Infusionsoft, Hubspot, Marketo, Pardot or Eloqua for lead nurturing.
“Content marketing is a commitment, not a campaign.” - Jon Buscall
We will implement multi-channel marketing strategies that will reinforce and create brand awareness as well as nurture and generate well informed leads that are ready to buy. Our aim is to generate passionate subscribers, increase quality leads for your sales teams and gain and retain customer loyalty.
SalesCycle is a digital marketing agency that create integrated marketing strategies for highly targeted campaigns. We are passionate about creating the best possible multi-channel marketing mix for you.
At SalesCycle we builds virtual marketing teams around your needs because we believe businesses that want to work with amazing talent shouldn't be hindered by geographical constraints.
We believe that working with bright and passionate digital marketing specialists should not be hindered by your geographical location, but companies in Australia are frequently facing problems finding great talent at the proximity of their operational location.
That’s why we started our network of qualified digital marketing freelancers and decided to use project management software to manage them.
SalesCycle - Inbound Marketing Agency